Sweet Disorder
A small pastry shop with a bigger presence on the street.
Sweet Disorder’s pastries change with the season. Its packaging keeps the shop recognisable: bold shapes, lively colour and a window onto the day’s selection, with a carton and carrier that work together through a busy counter.
From a Saturday stall to a shop of its own.
Sweet Disorder began at a Rotterdam weekend market in 2022. Founder Rosa baked early, sold from a small stall and changed the selection whenever an ingredient caught her attention. When she opened a permanent shop, regulars followed for the fruit tarts, filled pastries and boxes to share.
The menu could change overnight; the packaging needed to last longer. Rosa’s circles, checks and starburst began on the stall’s signboard. That artwork now had to work across cartons and carriers, accommodate the usual takeaway orders and be straightforward to replenish. The shop’s packaging distributor asked ELMCI to coordinate a family that looked lively on the street and made sense during the morning rush.
- The customer
- A pastry boutique, supported by a distributor sourcing its takeaway packaging.
- The packaging
- A window carton and paper carrier, sized together around the shop’s usual orders.
- The assignment
- Give changing pastries a consistent visual home, with clear product presentation and a practical way to pack and carry them.
What matters in this pack.
Let the product stay visible.
The window makes the selection part of the presentation. Its position and the carton’s clearance need to suit real pastry shapes, including the tallest items in the usual order.
Sample checkPack a typical selection and review the lid clearance, window attachment and materials for their intended use.
Build around the counter routine.
A carton that closes easily and sits properly in its carrier helps the team pack an order without improvising. The two formats are considered together, including removal at the other end.
Sample checkRun through assembly, packing, carrying and removal with a filled carton.
Keep the print recognisable.
The circles, checks and starburst connect the formats without tying them to a single pastry. The same identity can carry a new seasonal selection, keeping the packaging useful across the year.
Sample checkCompare colour and pattern placement across both formats, especially at folds and corners.
From the brief to the delivery.
ELMCI brought the carton and carrier into a coordinated supplier brief. We worked through construction, fit and print with the suppliers, giving the distributor a complete sample set to review before production and a consistent basis for replenishment.
- 01
Work from the actual takeaway order
The brief started with pastry dimensions, the usual order sizes and the shop’s packing routine. We compared carton and carrier proposals together, including board, window, handle and packing requirements, rather than treating them as unrelated purchases.
- 02
Check the complete journey
The sample review followed an order from the counter into the bag and back out again. We coordinated changes to fit and print placement with the suppliers, recording the agreed components and artwork versions in the distributor’s order specification.
- 03
Prepare for the next busy weekend
The distributor needed cartons and carriers available together. We tracked both quantities through production and pre-shipment checks, then coordinated the shipping arrangements around the shop’s delivery requirements. Replenishment could start from the agreed reference, with the component quantities already recorded.
A recognisable shop, wherever the order goes.
The carrier takes Sweet Disorder’s colour onto the street. The carton gives the pastries room and keeps them in view. Behind both is one coordinated brief that the distributor can use to compare, order and replenish the set.
Useful to bring
Typical pastry selection and dimensions; carton and carrier quantities; packing routine; board, window and handle requirements; artwork, samples, destination and delivery timing.
Put your next order in motion.
Bring your specification, artwork and delivery requirements. We coordinate the supplier side from Hong Kong.
Build a sourcing briefGive the idea a clear starting point.
Explore a format in the Studio, then bring the direction to your brief. The sample is a starting point; artwork and construction are developed separately with the supplier.
Explore a format in 3DStart with an ideaThe brief is prepared and downloaded locally; email it with your original files when ready. Nothing is sent automatically.
Fictional customer story. Brand histories and project events are invented to demonstrate ELMCI’s sourcing approach. Materials and supply terms are confirmed for each order.