Skip to content
ELMCIStart a brief
LOOK CLOSER / DEFINE THE DETAIL

Materials
& finishes.

Bring the existing material and technical specification alongside artwork or samples. For a new direction, these details can be developed through supplier discussion and sampling.

Illustrative textured paper surface and monogram detail
Paper & impression · illustrative detail
Illustrative woven surface and graphic printed packaging
Woven appearance · illustrative detail
Illustrative botanical linework across paper packaging
Printed surface · illustrative detail
01

Surface

Describe the colour, texture and sheen you want to explore. A physical reference can make the intended surface easier to discuss.

02

Print

Record the artwork, colours, print area and whether a design continues across more than one face. Include any colour reference that needs matching.

03

Finishing details

If foil, an impression or a coating is part of the idea, identify where it belongs. Feasibility needs checking against the proposed material and artwork.

04

Structure

Specify inserts, separators, ribbons, handles, folds and box openings alongside the surface. Include the component dimensions, attachment, intended contents and functional requirements.

PHYSICAL SAMPLES

What should
a sample answer?

Specify what needs checking when discussing a physical sample.

See the sourcing approach
  1. 01Does the product fit?
  2. 02Does the structure work for the intended use?
  3. 03Are the surface and colour acceptable?
  4. 04Are the artwork and details in the agreed position?
YOUR NEXT PACKAGING PROJECT

Include the details that matter.

A close photograph, current specification or marked-up artwork can help explain a surface, print or construction.

Build a project brief