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COLOUR / TYPOGRAPHY / CONSTRUCTION

Concept studies.

Four illustrative identities, exploring very different ways packaging can look and feel.

01
HOSPITALITY / PAPER BAG & GIFT BOX

Quiet ceremony

Quiet ceremony: An ivory carrier and burgundy box explore restrained hospitality packaging. A small monogram and contrasting surfaces give the family its character.
Illustrative packaging study · fictional identity

An ivory carrier and burgundy box explore restrained hospitality packaging. A small monogram and contrasting surfaces give the family its character.

Visual direction
Ivory, oxblood and a restrained serif monogram.
Packaging idea
A carrier and presentation box considered as a set.
02
CONFECTIONERY / CARRIER, CARTON & FOOD BAG

Sweet disorder

Sweet disorder: Bright colour, oversized lettering and irregular patterns connect a carrier, window carton and paper food bag.
Illustrative packaging study · fictional identity

Bright colour, oversized lettering and irregular patterns connect a carrier, window carton and paper food bag.

Visual direction
Raspberry, tangerine and playful printed patterns.
Packaging idea
A coordinated assortment with different shapes and functions.
03
RETAIL / PAPER, BOX & REUSABLE BAG

Electric edition

Electric edition: Graphite, acid yellow and violet give paper, box and textile formats a graphic retail direction.
Illustrative packaging study · fictional identity

Graphite, acid yellow and violet give paper, box and textile formats a graphic retail direction.

Visual direction
Oversized typography, sharp graphics and high-contrast colour.
Packaging idea
Different formats tied together by a recognisable identity.
04
GIFTING / PAPER, CARTON & TEXTILE

Drawn from nature

Drawn from nature: Botanical linework carries across a paper carrier, folding gift carton and soft textile bag.
Illustrative packaging study · fictional identity

Botanical linework carries across a paper carrier, folding gift carton and soft textile bag.

Visual direction
Forest green, ochre and illustrated detail.
Packaging idea
A shared printed motif across paper and textile surfaces.

The 3D studio offers a limited colour and artwork preview. Illustrations, foil, material appearance and construction in these studies require separate specification and approval.

YOUR NEXT PACKAGING PROJECT

Bring your own direction.

Start with existing artwork, a reference image or a written requirement. The brief gives the idea somewhere useful to begin.

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